Marketing
The purpose of marketing is to connect buyers with sellers. Many online resources are available. This page refers users to three areas. General marketing covers agricultural marketing broadly. Direct marketing focuses on direct sales from the farm. Market price information offers links to price data.
|
General Marketing: |
Overview:
Agriculture Marketing Resource Center
This USDA-supported site at Iowa State University guides users to top quality online resources in three major areas:
- Commodities & Products: Assess value-added market opportunities, investigate processing options and understand business and production issues
- Markets & Industries: Analyze markets and industries for value added products.
- Business Development: Create, develop and operate a value-added agricultural business.
National Sustainable Agriculture Information Service
This service offers a set of 11 reports on marketing in their overview document, An Introduction to Sustainable Agriculture. Of particular interest is, Evaluating a Rural Enterprise Marketing & Business Guide
|
Direct Marketing: |
Farmer Direct Marketing
USDA's Agricultural Marketing Service offers a comprehensive web site with advice and links to direct marketing web sites around the United States.
Additional direct marketing websites
|
Market Price Information: |
AMS Market News
USDA Agricultural Marketing Service provides current market prices from
major markets around the United States for Fruits and Vegetables; Milk and
Dairy Products; Livestock, Meats, Grain and Hay; Poultry and Eggs; Tobacco;
Cotton; and Transportation.
Additional market price information
|
|
|
